Setting up your event properly will allow you to have the smoothest and most successful onsale period as possible. See our walkthrough below for some useful tips and tricks. There are three types of events you can create:

• General Admission
• Reserved Seating
• Pass Events

Please note: Reserved Seating events must be enabled on a per account basis; please contact us if you would like more information about a reserved seating event.

Get Started

Select Create an Event on your Client Dashboard.

There are 2 types of events you can create: Single Day Events and Pass Events (multi-day). Choose which type of event you would like to create and a template if applicable.

Event Edit

The first step of the event edit includes adding basic event info.

• Event Name – cannot exceed 60 characters, no special characters
• Event Date + Time
• Stop Online Sales – the date and time online sales will end
• Start Online Sales – the date and time online sales begin
• Timezone – timezone in which your event is held
• Location – venue name and address for the event (not all fields are required, at least one field must be filled in)

Venues with reserved seating charts attached to them will be marked with an icon to the right. (Reserved seating charts must be built ahead of time, please contact your Client Service Rep to request a seating chart. Chart builds are subject to fees.)

Pass events include an extra field to select pass date instead of selecting the event date and when online sales should stop. Hit Edit/Add Dates to select pass dates.

A popup calendar will appear. Select your pass dates. For example, if your event is a festival that spans over consecutive days, select the dates similar to the image below.

You can also create a pass event where attendees are welcome to come any day over a large span of time, similar to what a fair, art gallery or haunt would do.

Once this basic info is filled out, you can either Save & Exit or continue to the next step to Add Tickets.

Tickets

Add tickets using the Ticket Manager.

Select “Add a ticket type” to create tickets.

Fill out the following ticket type fields:

• Ticket Name – either select a generic ticket name from the dropdown or type in your own ticket name, ticket names cannot exceed 30 characters or include special characters
• Ticket Price – the face value price of the ticket
• Status – set to active if tickets are ready to go on sale or inactive if you are not ready to use the ticket
• Total Allotment – the max number of tickets you can sell (note: large allotments can take a few minutes to process before showing up in the event dashboard stats)

Use the Sort icon to move the position of your ticket type.

Use the Trash icon to delete the ticket type. You cannot delete ticket types if tickets have been sold.

After your finish creating tickets, either hit Save & Exit or continue to the next step by selecting Add Images.

Images

Add images to the event by hitting the Upload button. The main image will appear on the event page. All other images will appear in a gallery below the main image.

Images should be at least 365×365 px and cannot exceed 5MB. Images must be formatted as jpg, gif, or png.

Hit Save & Exit to save, or Add Details to move onto the next step.

Details

On the final step, add optional event details.

• Organizer – enter the event organizer or promoter, separate multiple names with commas
• Talent – add names of talent here, separate multiple with commas
• Event URL – create a custom event url (Note: there can only be letters and numbers in the custom URL. If there are dashes, it will lead to a 404 page)
• Event Description – add the event description here, images and videos cannot be added to the event description
• Event Tags – add event tags here, these will not show up anywhere ut are used when customers search in the search field or to create list segments for mailchimp marketing, separate multiple with commas

Delivery

Edit delivery method options.

When you’re done, hit Save & Exit to save your event, or Publish Event to make your event live and added to the RSS feed. (Events that are saved without hitting Publish will default to private/off the feed)

All event edit options can be accessed using the side navigation bar on your event dashboard.

Event and ticket settings

All event and ticket type settings can be accessed through the event dashboard. If you plan to use a lot of these settings, it is a good idea to leave your event as private/off the feed until your settings are complete.

Event-Level Settings

Event Settings Popup

• Taxes – you can add a percentage to each ticket to allot for taxes
• Purchase Limit – this is the max number of tickets a person is allowed to purchase on a single credit card, the default is 10 to prevent fraud
• Retail Outlet Fee – if your tickets will be sold at a retail outlet, you can add an extra fee that will be applied upon purchase
• Notify when ticket sold – enter an email address (or multiple separated by commas) to receive notices when tickets are sold
• Email will call list – enter an email address (or multiple separated by commas) to receive a will call list prior to the event
• Public/Private – set your event to be public, private (meaning it will be ‘live’ but won’t be searchable on seetickets.us or in any of our feeds), or you can set dates for the event to turn public
• Add/Remove from feed – add your event to our outbound RSS feed, remove it (it will still be searchable on seetickets.us), or set dates for the event to be added to the feed
• Hide Time – removes the event start time from the event page and pdfs
• Collect Address – asks the customer to fill out their address when purchasing free tickets
• Allow Ticket Transfer – allow the customer to transfer their tickets to another person via email on the order details page
• Allow Address Edits – allows customers to edit their shipping address after purchase on the order details page
• Wait list shown after sold out events – once tickets have sold out, a “Join Waitlist” button will appear on the event page, customers can click an enter in their contact details to hear about extra ticket releases, etc (this is used as a data collection tool)
• Event Genre
• Client Category
• Message – if there are no active tickets, the event is not active, or the event start date has passed, this message will display

 

Accept Donations

Your event can also accept donations. Check the “Allow donations on this event” checkbox to add a donation field to the event page. Select a minimum and maximum donation amount along with a goal amount. Enter in a description for the donation (up to 100 characters).

Per-ticket settings

Each ticket type has a set of icons next to it that contain various per-ticket features.

 

Fees

Edit the fees for the ticket type.

On the event page, the facility fees can be displayed on the event page separate from the service fee, hidden within the service fee, or both fees can be hidden into the total face value.

A flat amount and/or percentage amount can be added for each ticket.

Price Levels

The price you set in the ticket manager is technically your first price level. Set more price levels by selecting the Price Levels icon.

Setting Price Levels changes the price of a ticket type based on a number of tickets sold or a date/time. Once a ticket is reserved, the price level is locked.

*Note: the price allotment might not be completely gone before it moves to the next level if all reserved tickets in that price level’s allotment are not purchased.

Set the price you want the ticket to be after a certain number of tickets are sold by a  certain date. If you are setting price levels by allotment, please not that the allotment number is for the price level total, not the whole allotment. In the example below, the price would change from the original price to $50 once 500 tickets have sold. Then the price would jump to $60 after another 500 tickets are sold.

Once your price levels are saved, a yellow notice bar will appear on your ticket type.

Passes

If your event is a pass event, you can set pass dates for individual ticket types in the Passes popup.

Set which days the ticket is good for and how many scans are allowed.

Attractions

Add attractions to a ticket type by selecting the attractions icon.

Attractions are created on your client dashboard. Once created, they will appear in the attractions popup on the ticket type level. Create the checkbox next to the attractions you want to offer.

Advanced Settings

The Advanced Settings popup allows you to set extra ticket type settings.

• Ticket Description – add a description to each ticket in the ticket description text field, longer descriptions will appear hidden in a “more” link toggle, do not copy and paste into this field because it can cause issues, use the list and number controls above the field
• Methods of Sale – choose where you want to sell this ticket type
• On Sale – date the ticket type will go on sale
• Off Sale – date ticket sales will end for this ticket type
• Ticket Group Name – ticket types with a group name will appear in a toggle with a header displaying the name of the group, ticket types with the same group name will appear together
• Minimum Ticket Requirement – set a minimum number of tickets the customer must purchase, this is useful for ticket packages
• Purchase Limit – this is the maximum number of tickets the customer can purchase of this ticket type
• Age – age limit for this ticket type
• Sort Order – add a number here to sort the ticket type
• Status – set the ticket type to active for it to appear on the event page, set to inactive to hide the price and quality fields and display the inactive ticket text
• Inactive Ticket Text – displays when a ticket type is inactive or sold out, do not copy and paste into this field, use the field controls to set list style, links, etc